Creation Date
1896
Decade
1890
Subject
George A. (George Armstrong) Custer 1839-1876, Battle of the Little Bighorn 1876, Indians of North America -- Wars, Art, Advertising -- Beer
Preview
Description
Custer's Last Fight was an 1896 image by Otto Becker from a painting by Cassilly Adams. It was used by Anheuser-Busch to promote Budweiser. The beer was founded the same year as the 1876 Battle of the Little Bighorn in which LTC George Armstrong Custer and his regiment were defeated by Lakota Sioux, Northern Cheyenne, and Arapaho warriors.
Date Digitized
June 2025
Is Part Of
Rights
This image is the property of Jacksonville State University and is intended for non-commercial use. Images may be copied for research, teaching, personal, or any fair use as defined by U.S. copyright law. Images may not be altered in any way. Users of these images are asked to acknowledge Jacksonville State University. For questions or further information about usage rights, please contact digitalcommons@jsu.edu.
Location
The original negative is housed at JSU McClellan Technical Information Center, Binder 1, Sleeve 3F.
Identifier
http://jsucollections.jsu.edu:9000/rpc/cat/Imaging/photocollection/psn/psn1890/PSN1890art_0018.tif
Keywords
George A. (George Armstrong) Custer 1839-1876, Battle of the Little Bighorn 1876, Indians of North America -- Wars, Art, Advertising -- Beer