Tips from Sir Cluckerton: Effective and Fun Social Media with a Library Mascot

Authors

Allison Boswell, Jacksonville State UniversityFollow
Laura Pitts, Jacksonville State UniversityFollow

Department

Public Services

Document Type

Article

Publication Date

2024

Abstract

In 2021, the Houston Cole Library (HCL) at Jacksonville State University (Jacksonville, AL) added a mascot to enhance social media posts, and the result has been successful. HCL’s simple low-cost mascot has consistently stimulated positive interactions between the library staff/faculty and students, community members and university officials. HCL’s library mascot has created a cult-like following that watches and comments on his adventures. This current discussion indicates how any library can create their own mascot regardless of budget restrictions and time commitments.

Publication/Presentation Information

Marketing Libraries Journal. 8(1), 2024, 89-123.

Recommended Citation

Boswell, A. & Pitts, L. (2024). Tips from Sir Cluckerton: Effective and Fun Social Media with a Library Mascot. Marketing Libraries Journal. 8(1), 89-123.