Personal Touches and Consumer Behavior in the Restaurant Industry
Date
2-20-2025
Faculty Mentor
Jianping Coco Huang, Management & Marketing
Files
Submission Type
Conference Proceeding
Location
9:30-9:40 am | Houston Cole Library, 11th Floor
Description
This presentation aims to observe the relationship between consumer behavior and personal touches in the restaurant industry. Referring to customers by their names as well as creating connections throughout the dining experience may have an effect on the amount of time and money spent in the restaurant. The data collected in this study will be used from Longhorn Steakhouse, a chain restaurant that has a core value of making personal connections with guests. During this presentation, factors such as tip percentages, add on amounts, time spent, and money spent will be examined. Different phenomena will be examined to explain the data collected.
Keywords
student research, marketing
Rights
This content is the property of Jacksonville State University and is intended for non-commercial use. Video and images may be copied for personal use, research, teaching or any "fair use" as defined by copyright law. Users are asked to acknowledge Jacksonville State University. For more information, please contact digitalcommons@jsu.edu.
Disciplines
Hospitality Administration and Management
Recommended Citation
Jones, Michelle, "Personal Touches and Consumer Behavior in the Restaurant Industry" (2025). JSU Student Symposium 2025. 20.
https://digitalcommons.jsu.edu/ce_jsustudentsymp_2025/20
