JSU Student Symposium 2022
Title
Kirk's Soap Ad Campaign
Date
2-15-2022
Faculty Mentor
Tray Ridlen, Art & Design
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Files
Submission Type
Demonstration
Location
8:15-8:25 | Houston Cole Library, 11th Floor
Description
For this project, the objective is to create advertising for an existing product. Kirk’s soap has a platform based on providing buyers with soap made from “clean” ingredients as well as a wholistic cleaning result for an array of objects. Cleanliness is an idea not limited to gender or specific age so I felt I could solve an advertising issue by alluding to entities not bound by gender, but rather are identified by their immaculacies. Using imagery of gods, goddesses, and the Christian God, creates a parallel of the naturalistic platform of the product as well as the result. This approach hits a wide targeted audience, which would include both men and women as cleanliness is an idea not specific to any one group over the other. The age group is intended for young adults and adults, as the references to major art works such as The Birth of Venus, which would more commonly be perceived by these age groups.
Keywords
student research, art
Rights
This content is the property of Jacksonville State University and is intended for non-commercial use. Video and images may be copied for personal use, research, teaching or any "fair use" as defined by copyright law. Users are asked to acknowledge Jacksonville State University. For more information, please contact digitalcommons@jsu.edu.
Disciplines
Graphic Design
Recommended Citation
Norris, Sarah Kate, "Kirk's Soap Ad Campaign" (2022). JSU Student Symposium 2022. 5.
https://digitalcommons.jsu.edu/ce_jsustudentsymp_2022/5