Date of Award
Master of Science (MS) in Geographic Information Science & Technology
Chemistry & Geosciences
This study examines the estimated increase in economic impact on a geography’s local economy by creating cross-marketing efforts between expanding an established outdoor recreation trail to a closely located city downtown commerce district. This research will analyze the resulting potential rise in sales/lodging tax revenues for that city by mapping the trail and downtown district, and cross-marketing the other to users of both or either venue. Potential increase in economic impact will be estimated utilizing IMPLAN methodology by assessing the economic impact on the local economy that a percentage range of increased spending resulting from this cross-marketing effort could generate.
Business Intelligence Commons, Civic and Community Engagement Commons, Community-Based Research Commons, Economic Policy Commons, Geographic Information Sciences Commons, Marketing Commons, Natural Resource Economics Commons, Public Administration Commons, Recreation, Parks and Tourism Administration Commons, Remote Sensing Commons, Spatial Science Commons, Taxation Commons, Technology and Innovation Commons, Tourism Commons, Tourism and Travel Commons, Transportation Commons