Date of Award

Fall 2021

Document Type


Degree Name

Master of Fine Arts (MFA) in Visual Communication Design



Committee Chair

Jamie Runnells


South 2 South: Connections in the Ordinary, explores similarities between South Korea and Alabama through a designed sensory experience that allows users to engage in cross-cultural information in an inviting and familiar way with the use of recognizable motifs in order to reduce fear, foster empathy, and encourage travel. The creation of South 2 South was informed by research on travel fears, empathy, and transnational relations between the two regions. South 2 South helps facilitate the beginnings of these interactions by presenting new cultural information directly to the more insular communities of northeast Alabama. My hope is that South 2 South can be used as a guide to help to connect other cultures in a similar fashion through use of familiar forms and atmospheres in order to help other communities similar to that of northeast Alabama engage in transnational relations.



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