Using Field Trip and Video Projects to Teach Consumer Behavior Model
Room 208 Self Hall, 2:30 – 4:00 p.m.
Self-esteem and lifestyle influences our brand preference and purchase behavior. It inspired me to create a video project for my consumer behavior class. In this video, students have to compare two similar subjects, such as Jimmy John's and Subway. They take a field trip to a local store, interview customers, and ask about their preferences, then try to figure out what factors determined the preference.
Faculty Commons, innovative teaching, consumer behavior
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Behavioral Economics | Higher Education and Teaching
Huang, Jianping Coco, "Using Field Trip and Video Projects to Teach Consumer Behavior Model" (2020). 2020 | Faculty Commons Presentations. 9.