Using Field Trip and Video Projects to Teach Consumer Behavior Model

Title

Using Field Trip and Video Projects to Teach Consumer Behavior Model

Date

1-28-2020

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Location

Room 208 Self Hall, 2:30 – 4:00 p.m.

Description

Self-esteem and lifestyle influences our brand preference and purchase behavior. It inspired me to create a video project for my consumer behavior class. In this video, students have to compare two similar subjects, such as Jimmy John's and Subway. They take a field trip to a local store, interview customers, and ask about their preferences, then try to figure out what factors determined the preference.

Keywords

Faculty Commons, innovative teaching, consumer behavior

Rights

This video is the property of Jacksonville State University and is intended for non-commercial use. Video and images may be copied for personal use, research, teaching or any "fair use" as defined by copyright law. Users are asked to acknowledge Jacksonville State University. For more information, please contact digitalcommons@jsu.edu.

Disciplines

Behavioral Economics | Higher Education and Teaching

Using Field Trip and Video Projects to Teach Consumer Behavior Model

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