Mittal Fruit Products
Jianping Huang, Management & Marketing
3:00-3:10pm | Houston Cole Library, 11th Floor
The research is about my family business which has been going on since 1955. We manufacture 100+ types of pickles and adapt them to the taste of people around India. With my degree in marketing, I want to expand my family business to different countries, starting in the US. The motto of the business is to provide customers, who live away from family or in a neutral family, with the taste of home. The history behind starting the business was that the old generations used to make pickles at their home in bulk, however, a lot of people have started living away from their families and would demand the familiar taste frequently. India is rich in culture and have a variety of spices which everyone deserves to taste. We have successfully fulfilled the demand of consumers and will continue to do it for more generations to come.
student research, marketing, consumer demand
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Mittal, Anshika, "Mittal Fruit Products" (2023). JSU Student Symposium 2023. 61.