The CBD Industry: A Silent Growing Giant
Jianping Huang, Management & Marketing
2:15-2:25pm | Houston Cole Library, 11th Floor
Chinese Emperor Shen Neng discovered the first cannabidiol (CBD) benefits in 2737 BC. Originally, Emperor Shen Neng used CBD in a medicinal tea to help ease numerous ailments similar to the common uses seen today (Releaf Pharmaceuticals, n.d.). Uses of CBD range from pain and anxiety relief, inflammation reduction, and memory and sleep improvement (Harvard Health, 2021). However, despite these varying utilizations, many consumers are reluctant to use CBD due to its confusion with marijuana. While CBD can be derived from marijuana plants, all legal forms of CBD products that fall under the 2018 Agricultural Improvement Act are created from hemp plants. Under this act, more commonly called the Farm Bill, all CBD products in the United States must contain no more than 0.3% tetrahydrocannabinol (THC) (Vaden, 2018). This chemical compound allowed users to experience a heightened sense of the effects of CBD without the same “high” associated with marijuana consumption.
student research, marketing, consumer demand
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Adkinson, Sara, "The CBD Industry: A Silent Growing Giant" (2023). JSU Student Symposium 2023. 15.