JSU Student Symposium 2022

Kirk's Soap Ad Campaign

Title

Kirk's Soap Ad Campaign

Date

2-15-2022

Faculty Mentor

Tray Ridlen, Art & Design

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Files

Submission Type

Demonstration

Location

8:15-8:25 | Houston Cole Library, 11th Floor

Description

For this project, the objective is to create advertising for an existing product. Kirk’s soap has a platform based on providing buyers with soap made from “clean” ingredients as well as a wholistic cleaning result for an array of objects. Cleanliness is an idea not limited to gender or specific age so I felt I could solve an advertising issue by alluding to entities not bound by gender, but rather are identified by their immaculacies. Using imagery of gods, goddesses, and the Christian God, creates a parallel of the naturalistic platform of the product as well as the result. This approach hits a wide targeted audience, which would include both men and women as cleanliness is an idea not specific to any one group over the other. The age group is intended for young adults and adults, as the references to major art works such as The Birth of Venus, which would more commonly be perceived by these age groups.

Keywords

student research, art

Rights

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Disciplines

Graphic Design

Kirk's Soap Ad Campaign

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